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Typology and organizational elements of the agency of territorial marketing
Studies of feasibility
Individualization of the organizational and managerial forms which are adaptable to the continuous evolution of the sector (for instance the relative international crises).

For its landscape and its architectural and cultural peculiarities the Basilicata region has a great value in comparison with other international locations and a proper aspect for specific cinematic scenes. If you think of the films made in the last 20 years you understand that the territory of Lucania is one of the most suggestive sets of the world. The carat of the kolossals in which the Basilicata has been protagonist is another example. Not only. The “atypical” cinematic productions as the documentary and advertising ones, are always more interested in our communities. Then the increasing local "request", above all of the young authors, mostly stimulates the necessity of constituting a regional agency of territorial marketing which could:

individualize the potentialities of the human, professional, economic and financial proper resources which can be used to satisfy the needs of the sector;
form know-how to face the evolutions in the audiovisual sector;
attract national and foreign cinematic and television productions, promoting as location the Cities, the Coasts, the Forests, the Churches, the Castles, the Rural Cultures and on the other hand guaranteeing them a supply of services that facilitates the process of production;
furnish logistic and professional resources, favouring the constitution of a network of enterprises interested in the sector, through the sensitivity to the cultural and economic value and the possibilities of exploitation of its own resources;

A regional agency of territorial marketing that works with some territorial associations, professional studies, cooperatives ad hoc, is going to form some Studios on the territory, places where you can satisfy further needs that the territory does not offer. It is actually a structure which can create artificial sets, guaranteeing to the productions the possibility of completing the semi-worked things (post-production included). The creation of these places and of studios of pre-production and post-production would guarantee the diversification of the cinematic services that the System of Lucania cannot distribute. The Studios assure their function even in lack of great majors, as able to satisfy the request of the small local cinematic realities and the not local ones.

Typology and organizational elements of the agency of territorial marketing
Studies of feasibility
Individualization of the organizational and managerial forms which are adaptable to the continuous evolution of the sector (for instance the relative international crises).