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For its geographical position in the Mediterranean Europe, for its international cinematic appeal, and for the absence of an “heavy” industry of reference to the seventh art, Basilicata region stands as a candidate for becoming the forge of new strategies of the audiovisual market, in which experimenting new sketches for the raising of the sector.

The world of the audiovisuals, from pre-production to post-production, covers a very vast field, from cinema to television, from documentaries to publicity.

For such reasons, considering that it is a field that can produce a financial relapse in real terms, national and local public administrations, in our case of the area Euromed, are becoming aware that the audiovisual production, can be today a decisive element of economic growth, apart from industrial, tourist and cultural promotion.

In turn this field involves a crowd of services and correlated affairs – Independent Film makers, Film Commissions, Film Institutes, Location and Production territorial marketing for tourism, to quote only some of it. In the area in matter, there are not occasions that promote the meeting between the request and the offer, or they can be sporadic and isolated initiatives.

On the base of such observations, which come from studies of the sector, the territory of Lucania is a proper stage to give hospitality to an International Saloon of the Cinema, "to situate" affairs that have few occasions to meet;

creating a crossroad of professionals of the sector, giving them the opportunity to debate and interchange points of view and experiences, aiming to create an occasion for business, but also for exchanging experiences and information of film commissions, directors, photography directors, production managers, production inspectors, location managers, scene directors, manufacturing and creative advertising, film institutes and related services;
to stimulate the knowledge and the relationships by facilitating the meeting among different parts.

to stimulate a comparison with the traditional cinema, with the world of the formation, of the communication, of the TV issuing, of the digital cinema, of the radios, of the digital and satellite editing, and in a particular way with the weakest realities of audiovisual production.
A meeting between sellers and buyers of the whole process of production, from the independent labels to the big majors of the documentary television market, to the religious cinema, to all the artistic genres and the subgenres , on an organizational base which is articulated on four parts:
Promotion Area
Meets Area
Projections Area
Workshop Area